IPG
MEDIA BRANDS MATTER
Director
Mediabrands Matter is part of IPG. Our goal was to deliver an appealing overview of the platform and how it helps reshape how media play a part in advertising.
We also wanted to launch the new logo and brand identity with the new design language we developed for the platform.
Production Company | The Kumite
Direction & CREATIVE DIRECTION | André Holzmeister
Design | Átila Meireles
Animation | Daniel Rodrigues
Producer | Adriana Barbosa
Audio | NANUK / Bruno Serroni
Keep in mind this is the work of a team, from concept to final presentation there are a lot of people involved, so not to forget anyone, I will just say my role in this production.
Produced at The Kumite | visual narrative company