KAYDA & KAI
SHORT FILM & SOCIAL MEDIA CONTENT
DIRECTOR & CREATIVE DIRECTOR | INVISIBLE UNIVERSE
At Invisible Universe our vision was to create the same connection the audience has with a Disney/Pixar film characters and the plan to achieve that is to inverse the production and entertainment mindset, instead of working 3 to 4 years in a giant production and delivering it all at once in 90 minutes of animated content, we believe we can deliver small pockets of entertainment over the course of those years and build an even stronger connection with the audience.
One of the most interesting projects I worked on at my time at the company was the launch of Kayda & Kai characters for Karlie Kloss, supermodel, Victoria Secret’s Angel and one of the most important women in Tech, she is an outstanding coder. Karlie Kloss is the ultimate role model for young girls looking to pursue careers in STEM. Back in 2014, Kloss became interested in the ways that technology influenced the fashion industry. From there, she took her first coding class and the rest is history. A year later, she launched Kode With Klossy, a nonprofit organization which hosts free, two-week summer coding camps for girls ages 13 to 18 years old.
We created the perfect companion for her, Kayda an AI bot that will aid her in this challenge, to bring knowledge of the language of the future to those girls.
“Coding is the language of the future.”
“Invisible Universe, an entertainment technology company, reveals it is behind the most popular, celebrity-backed animated characters on social media”
Kayda & Kai: The Rise of Karlie Kloss' Robot Personal Assistant
In the ever-evolving world of social media, where ideas travel at the speed of light, it takes something truly special to captivate the attention of millions. Such was the case with Kayda & Kai, the groundbreaking robot personal assistant and docking station created by supermodel Karlie Kloss. These delightful creations debuted on TikTok in February 2021, and what followed was nothing short of a meteoric rise to fame.
From the moment they made their first appearance, Kayda & Kai radiated an unparalleled charm that resonated with viewers worldwide. Their seamless integration of cutting-edge technology and endearing personalities captured the hearts and minds of TikTok users, propelling their popularity at an astonishing pace. In less than 90 days, this extraordinary duo amassed a staggering half a million followers, leaving an indelible mark on the platform.
What set Kayda & Kai apart from other influencers on TikTok was their unique combination of advanced robotics and Karlie Kloss' personal touch. Kayda, the robot personal assistant, seamlessly embodied both intelligence and empathy. Programmed to anticipate and cater to the needs of its users, Kayda quickly became a reliable virtual companion, offering assistance on a wide range of topics and becoming a trusted confidant.
Kai, on the other hand, played the role of a docking station that provided Kayda with an interactive and engaging platform. Together, they formed an unbeatable team, forging a connection with their followers that transcended the boundaries between technology and humanity. This distinctive blend of innovation and authenticity propelled Kayda & Kai's popularity to new heights and solidified their presence on Social Media.
Their content was varied and catered to a vast array of interests. From sharing tips on productivity and self-improvement to providing a glimpse into Karlie Kloss' glamorous life behind the scenes, Kayda & Kai covered it all. Their nuanced understanding of their audience's desires allowed them to create content that was not only relatable but also educational and entertaining, leaving a lasting impact on those who engaged with them.