SAMSUNG NEO QLED 8K

IMMERSIVE LEARNING THEATER | VR EXPERIENCE

EXPERIENCE DIRECTOR | RISE NEW YORK

 
 

ODDCOMMON and RobotProof invited me to direct a second VR Experience for Samsung. After the success of the previous year product education, with over 1,500 training sessions delivered with 300 headsets in the field and 93% of the trainees saying they would recommend the Samsung QLED 4K TV to their customers, it was time to launch a completely new VR experience for the new Flagship TV on Samsung’s line up, the Samsung NEO QLED 8K.
The video below is best watched with a VR headset, but if you don’t have one just click and drag.

 
 


While Samsung competitors are still training with PowerPoint decks and printed materials, Samsung trainers now come equipped with a custom case containing headsets and a tablet to deliver a truly immersive experience.
This time we took a deep dive into how the tech behind Samsung's new Neural Quantum Processor 8K creates an AI upscaled content that delivers outstanding 8K even without native resolution content, the TV of tomorrow is here today!
We take the audience into an experience where they are transported to the North Pole to witness beautifully CGI-generated Northern Lights that literally extrapolate the borders of the TV and totally immerse the viewer, we show them how the quantum matrix with mini LEDs can make an effect on contrast and brightness, the Dolby Atmos Sound is a revolutionary spatial audio technology for the most immersive sound experience is present and we show visually how it works.

 
 
 
 
 
 
 

ODDCOMMON

CREATIVE DIRECTION
DANIEL MUNZING
ALEX KRAWITZ

VR EXPERIENCE DIRECTOR
ANDRE HOLZMEISTER
VINICIUS LAVOR

SENIOR COMPOSITOR
LEANDRO SPALETTA

PRODUCER
CARLOS PORTELLA NUNES

TECHNICAL DIRECTOR
DREW DAHLMAN

COORDINATOR
LEANDRO SPALETTA

CG ARTISTS
RICARDO ELOY
LEANDRO SPALETTA
VINICIUS LAVOR
EDUARDO LUNKES
BRUNO MONCADA
RAFAEL ARAME
ROD ROD

GRAPHIC DESIGN
RAFAEL FERNANDES

MOTION DESIGN
VINICIUS LAVOR
RAFAEL FERNANDES
RAFAEL ARAME

EXECUTIVE PRODUCER
ETIENNE DU JARDIN
FLAVIO VIDIGAL
ANDRE HOLZMEISTER

MANAGING DIRECTOR
PEDRO VIDIGAL

MUSIC & SOUND DESIGN
ZACK MARTIN