GOOGLE WAZE
Director | SCRiPTWRITER
This spot we had a lot of creativity freedom from the beginning 'till the end of the process.
What is a map? It is the representation in a 2D environment of the real world, and what I wanted was to bring this back to the 3D world but with the idea of a tridimensional mini map.
The technique chosen was Tilt-Shift Photography and 3D animation for the Wazers. It was the first time Waze made a 3D visualization of their iconic characters.
The story behind this spot is to bring one of the most important sport narrators of Brazil, Silvio Luiz, to guide you through the city transit during the Football World Cup of 2014.
